IVA vs. IVR: What's the difference, and which one should you use?

Intelligent virtual assistants and interactive voice responses are two options that businesses have when they want to provide automated customer service. Both IVR and IVA have their pros and cons, but ultimately it is up to the business to decide which one is best for them. If you are struggling to decide whether or not to implement IVR or IVA in your own business, this article should be helpful. It provides a detailed comparison of the two technologies so that you can make an informed decision about which one is right for you.